Samsung

Helping users from Samsung's competitors to make the switch.

- Landing page redesign -

Samsung UK

I interviewed with Linearity / Vectornator in 2024 and designed a unified sign up and onboarding journey for their product suite in 3 days as part of the exercise. You can see my full assignment deck here.

Instagram for education

What if we replaced doom scrolling with micro-learning on social apps by making the "next content" predictable? Say an Instagram for cooking, sports, travel, and games. Curiosity is spontaneous. Agnostic to age, cause, or setup. Often for fun, with no immediate effect. Imagine if social apps evolved to support this. To demo, I added interactivity to the vertical video format of reels covering new use cases.